Hottest Halloween costumes in your area: Google Frightgeist reveals 2024 trends

If you’re trying to avoid the same Halloween costume as everyone else  – or if you’d rather blend in with the crowd – Google’s new Frightgeist page has you covered. 

Google Trends analyzed the top trending Halloween costumes of 2024, revealing the hottest trends both nationally and in your area. The lists from Google compare search interest in 2024 over search interest in 2023, which means the costumes on the list showed the biggest increase in searches since last year. It doesn’t necessarily mean that they’re the top-searched costumes overall.

From "Beetlejuice"-inspired ideas to Raygun the breakdancer from the Paris Olympics to a Chipotle burrito, this year’s Google top costume trends run the gamut of pop culture.  

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According to the National Retail Federation, total spending on adult costumes is expected to reach $1.8 billion this year, while spending on children’s costumes is anticipated to hit $1.3 billion. Interest in pet costumes also remains high: pet owners are expected to spend some $700 million to dress up their pets. 

How to see top trending costumes in your area

If you want to know the hottest trending costumes in your area, click on "Costume Map" at the top of the Google Frightgeist page, then click on the region where you live. 

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For example, the top five trending costumes in the Denver, Colorado, area are Velma, Wolverine, Maleficent, Harley Quinn, and race car driver. 

Cosplay of Lydia Deetz, the Sandworm and title character Beetlejuice, from the 80s comedy/horror hit film, "Beetlejuice," at Midsummer Scream Halloween and Horror Convention, July 28, 2024, in Long Beach, California. "Beetlejuice" themed costumes are

Top 25 trending Halloween costumes 2024

  1. Shrunken Head Bob
  2. Raygun
  3. Catnap
  4. Delores
  5. Pomni
  6. Envy (from Inside Out)
  7. Red (from Descendants)
  8. Dr. Doom
  9. Sabrina Carpenter
  10. Lady Deadpool
  11. Chipotle Burrito
  12. Anger (from Inside Out)
  13. Disgust (from Inside Out)
  14. Wolverine
  15. Anxiety (from Inside Out)
  16. Delia Deetz
  17. Gambit
  18. Dune
  19. Minion
  20. Shadow the Hedgehog
  21. Joy (from Inside Out)
  22. Peely (from Fortnite)
  23. Lydia Deetz
  24. Soulja Boy
  25. Godzilla

Top 15 kid Halloween costumes 2024

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  1. Red (from Descendants)
  2. Dr. Doom
  3. Kidpool
  4. Gojo
  5. Wolverine
  6. Queen of Hearts
  7. Peely
  8. Corpse Bride
  9. Minion
  10. Godzilla
  11. Ghostbusters
  12. M&M
  13. Taylor Swift
  14. Jack Skellington
  15. Inflatable Alien

Top 15 dog Halloween costumes 2024

  1. Dogpool
  2. Stegosaurus
  3. Hot dog
  4. Basketball
  5. Beetlejuice
  6. Wolverine
  7. Sandworm
  8. Hippo
  9. Sherlock Holmes
  10. Zero
  11. Donkey
  12. Firefighter
  13. Batman
  14. Minion
  15. Target

Top 15 duo Halloween costumes

  1. Wolverine and Deadpool
  2. Velvet and Veneer
  3. Janet and Rita
  4. Jack and Coke
  5. Lightning McQueen and Sally
  6. Kim Possible and Ron Stoppable
  7. Judy Hopps and Nick Wilde
  8. Max and Roxanne
  9. Mordecai and Rigby
  10. Deer and Hunter
  11. Snoopy and Woodstock
  12. Lady and the Tramp
  13. Garfield and Odie
  14. Cop and Prisoner
  15. Frog and Toad
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