George Floyd's family gathers in Richmond to unveil hologram

The family of George Floyd witnessed the unveiling of a hologram in Virginia Tuesday night, where flickering lights came together to create an image of Floyd's head and shoulders transposed over the Confederate Gen. Robert E. Lee statue.

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The event in Richmond on historic Monument Avenue was the first public unveiling of the George Floyd Hologram Memorial Project. A press release says the project aims to “transform spaces that were formerly occupied by racist symbols of America’s dark Confederate past into a message of hope, solidarity and forward-thinking change."

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Floyd was a Black man who died after being pinned to the ground by a white police officer in Minneapolis in May, sparking protests across the country calling for criminal justice reform across the nation. The Richmond-Times Dispatch reported that the project's week-long tour will take it to a number of cities in North Carolina and Georgia mirroring the route of the 1961 Freedom Rides.

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The hologram features a myriad of lights that swarm like fireflies to form into a 3-D image of Floyd, with his name depicted around his image. The tour is organized by Change.org and The George Floyd Foundation.