Advertising in Washington, DC: TV, Streaming & Digital Advertising with FOX 5 DC

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FOX 5 DC helps businesses reach customers across Washington, DC, Maryland and Northern Virginia through broadcast television, connected TV, streaming, live sports, digital video, FOX5DC.com, the FOX 5 app, social media and local sponsorships.

Whether you want to build awareness across the Washington region, reach customers in specific ZIP codes, promote an event, attract visitors to your business or connect with audiences around premium sports and entertainment, our local advertising team can build a campaign around your goals, audience and budget.

Businesses can work with one FOX 5 DC team to coordinate advertising across multiple screens and platforms, making it easier to reach Washington-area consumers wherever they watch.

Ready to advertise in the Washington, DC market?
Contact the FOX 5 DC advertising team to discuss your goals and request a customized advertising plan:

Brian Quinn
VP, Sales FOX 5 DC Advertising
Brian.Quinn2@fox.com

Why Advertise With FOX 5 DC?

FOX 5 DC combines the reach of a major local television station with streaming, connected TV, sports, digital and social advertising solutions.

Local Washington Market Expertise

Our team understands the Washington, DC region and works with businesses that want to reach consumers across the District, Maryland and Northern Virginia.

Broadcast and Streaming in One Plan

Advertisers can combine FOX 5 DC television with connected TV, FOX Local, Tubi, FOX Sports, digital video and other streaming inventory.

Geographic and Audience Targeting

Depending on the advertising product, campaigns can be targeted by market, state, county, metro area, ZIP code, demographics, interests, lifestyles and other available audience signals.

Premium News, Sports and Entertainment

Businesses can place their brands alongside local news, live sports, entertainment and premium streaming content.

Campaign Reporting and Measurement

Available reporting and measurement solutions can help advertisers understand campaign delivery, audience reach, website activity, conversions and other performance indicators.

Advertising Across Washington, DC, Maryland and Northern Virginia

The Washington metropolitan region is made up of consumers who live, work, shop and travel across multiple jurisdictions.

FOX 5 DC helps advertisers reach audiences throughout the greater Washington area, including Washington, DC, suburban Maryland and Northern Virginia.

Depending on the campaign, advertisers may be able to reach broad audiences across the entire Washington market or focus advertising on more specific geographic areas, including counties, metro areas and ZIP codes.

That flexibility can be useful for businesses such as:

• Restaurants and hospitality companies
• Home-services businesses
• Automotive dealers
• Healthcare organizations
• Retailers
• Professional-services firms
• Universities and educational institutions
• Entertainment venues and events
• Real estate companies
• Regional and national brands
• Nonprofit and community organizations

Whether you operate one local location or serve customers across the DMV, FOX 5 DC can help develop an advertising strategy designed around the people you want to reach.

Washington, DC Advertising Solutions

FOX 5 DC offers a range of advertising options that can work independently or together as part of a broader marketing campaign.

Broadcast TV Advertising on FOX 5 DC

Broadcast television remains an effective way for businesses to build awareness and reach a broad local audience.

FOX 5 DC delivers local news, original programming, entertainment and major sporting events to viewers throughout Washington, DC, Maryland and Virginia.

Businesses can advertise during programming that may include:

• FOX 5 morning news
• Daytime and lifestyle programming
• Evening local news
• Primetime entertainment
• Live sports
• Special programming and local events

Broadcast TV can be especially valuable when a business wants to build familiarity, establish a strong local presence or deliver a message to a large number of consumers within a concentrated period of time.

FOX 5 DC broadcast advertising can also be combined with streaming and digital campaigns to extend a message beyond traditional television viewers.

Connected TV Advertising in Washington, DC with FLX

Connected TV advertising allows businesses to deliver television-style commercials to viewers watching streaming content on internet-connected televisions and devices.

FLX is FOX's connected TV and streaming advertising platform.

Through FLX, advertisers can access premium streaming inventory while applying geographic and audience targeting to their campaigns.

Depending on the campaign and available data, targeting options may include:

• Washington, DC and the surrounding region
• State
• County
• Metro area
• ZIP code
• Demographic characteristics
• Interests and lifestyles
• In-market audiences
• Selected first-party or advertiser data, when available and appropriate

FLX ads appear within premium streaming video content and are designed to provide the experience of a traditional television commercial with more precise targeting capabilities.

Ads are typically delivered as non-skippable video placements.

Campaign reporting is available to help advertisers understand where impressions were delivered and how campaigns performed.

Additional measurement options may include website activity, conversions and other attribution solutions when available.

Local Streaming Advertising with FOX Local

FOX Local gives audiences another way to watch trusted local FOX 5 DC news and video content through streaming devices and mobile platforms.

The free FOX Local streaming service includes local news, video on demand and additional FOX station content without requiring a traditional cable subscription.

For advertisers, FOX Local provides an opportunity to reach viewers who increasingly consume local television through streaming.

Advertising opportunities may include non-skippable 15-second and 30-second commercials delivered within FOX Local programming.

FOX Local works alongside a FOX 5 DC broadcast campaign to help extend reach among streaming and cord-cutting audiences.

Tubi Advertising in Washington, DC

Tubi is a free, ad-supported streaming service offering movies, television programs, original content, sports, news, children's programming, Spanish-language content and other entertainment.

Through FOX advertising solutions, local and regional businesses can access eligible Tubi streaming inventory as part of a broader video campaign.

Tubi can be useful for advertisers that want to connect with consumers who spend more of their viewing time on streaming services rather than traditional cable or satellite television.

For Washington-area businesses, that means a commercial may appear within premium entertainment being watched on connected TVs, mobile devices and other streaming platforms.

Tubi advertising can be combined with broadcast television, FOX Local and other connected TV inventory to create a broader cross-platform video strategy.

Sports Advertising in Washington, DC

Live sports attract highly engaged audiences and can provide businesses with valuable opportunities to build visibility around major events.

FOX 5 DC can help advertisers reach sports fans through broadcast television and eligible streaming inventory.

Depending on current programming rights, inventory and campaign availability, advertising opportunities may include professional sports, college sports and other major live sporting events carried across FOX platforms.

FOX Sports streaming opportunities may include non-skippable video advertising across connected TV, mobile and desktop devices.

Local businesses may also have access to promotional formats designed to make national or regional sports programming more relevant to Washington-area audiences.

Through FLX and other FOX advertising solutions, businesses may also be able to access streaming inventory across additional live sports programming.

Because sports schedules and rights can change, available opportunities should be confirmed with the FOX 5 DC advertising team when planning a campaign.

Digital Advertising on FOX5DC.com and the FOX 5 App

FOX5DC.com and the FOX 5 app provide Washington-area consumers with local news, weather, traffic, sports and community coverage throughout the day.

Businesses can reach these audiences through digital advertising options that may include:

• Pre-roll video before FOX 5 news clips
• Display advertising
• High-impact website placements
• Homepage takeovers
• Mobile advertising
• Sponsorships
• Custom digital campaigns

Digital advertising can complement broadcast and streaming campaigns by reaching consumers while they are reading, watching and engaging with local content across phones, tablets and computers.

Sponsored Content and Native Advertising

Some businesses need more than a short commercial to explain what makes their organization different.

Sponsored and native content can give advertisers additional space to tell a story about their products, services, expertise, events or involvement in the Washington community.

FOX 5 DC advertising opportunities may include custom articles, video content and other sponsored storytelling formats.

Our digital team works with advertisers to develop content intended to be informative, engaging and relevant to local audiences while clearly identifying sponsored material.

Sponsored content can also be promoted through additional FOX 5 DC digital and social channels when available.

Social Media and Sponsored Video

Social media gives businesses another way to connect with FOX 5 DC's local audience.

Advertising and sponsorship opportunities may include sponsored video, custom social content and promotional campaigns distributed through FOX 5 DC social platforms.

Social advertising can be used independently or integrated into a larger campaign that also includes television, streaming and digital media.

Available formats, audiences and platform reach should be confirmed when a campaign is planned.

Local Sponsorship and Community Advertising Opportunities

FOX 5 DC offers sponsorship opportunities that can connect businesses with local programming, community events and Washington-area experiences.

Depending on availability, opportunities may include:

• Good Day DC business features
• ZIP Trips and community events
• Weather sponsorships
• Tower camera sponsorships
• Custom promotions
• Local news integrations
• Sports-related integrations
• Digital sponsorships
• Social promotion
• On-site and community engagement

These programs can combine multiple forms of exposure, including television, streaming, website content, social media and in-person experiences.

For businesses that want to build a recognizable local presence, sponsorships can create an association between the brand and programming or experiences that matter to Washington-area audiences.

What Type of Advertising Is Right for Your Business?

Different businesses need different advertising strategies.

FOX 5 DC can help determine which mix of television, streaming, digital and social advertising best matches your objective.

Build Broad Awareness Across the Washington Region

Consider a combination of FOX 5 DC broadcast television and streaming video to reach consumers across multiple viewing environments.

Reach Customers in Specific ZIP Codes or Areas

FLX connected TV and eligible digital advertising may provide geographic targeting at the ZIP-code, county, metro or state level.

Reach Streaming and Cord-Cutting Audiences

Consider FOX Local, FLX, Tubi and other eligible streaming inventory.

Advertise Around Live Sports

FOX 5 DC broadcast sports, FOX Sports streaming and eligible FLX live-sports inventory may help businesses connect with highly engaged sports audiences.

Drive Awareness for a Local Event

A combination of broadcast television, digital advertising, streaming and social media can help promote an event across multiple touchpoints.

Tell a More Detailed Brand Story

Sponsored content, native advertising and custom video can give businesses more room to explain their products, expertise or community involvement.

Reach Customers Near a Business Location

Geographically targeted connected TV and digital campaigns may help focus advertising on consumers within selected areas around a store, office, restaurant or service territory.

Advertising for Local Businesses in Washington, DC

FOX 5 DC works with businesses of different sizes and industries.

You do not need to be a national advertiser to use television or streaming advertising.

A local restaurant, law firm, healthcare provider, retailer, contractor, automotive dealership or professional-services business may be able to build a campaign focused on the Washington-area consumers most relevant to its goals.

For example:

A restaurant may want to reach consumers near one or more locations.

A home-services company may want to reach homeowners in selected counties or ZIP codes.

A regional retailer may want broad awareness across Washington, Maryland and Virginia.

An automotive dealership may want to expand its market share to increase monthly sales and service.

A professional-services firm may want to reach specific demographic or interest-based audiences.

An entertainment venue may want to build awareness before an upcoming event.

A national brand may want advertising focused specifically on consumers in the Washington, DC market.

Our team can help determine which combination of broadcast, streaming, digital and social advertising makes sense for each objective.

Audience Targeting Options

Advertising does not always need to reach everyone.

Depending on the platform and campaign, FOX 5 DC advertising solutions may allow businesses to target audiences based on factors such as:

• Geographic location
• State
• County
• Metro area
• ZIP code
• Age or demographic ranges
• Household characteristics
• Interests
• Lifestyle characteristics
• In-market behavior
• Customer data
• Website visitor data

The exact targeting available depends on the advertising platform, inventory, campaign size, privacy requirements and available data.

The FOX 5 DC advertising team can help identify the targeting options that are appropriate for your campaign.

Campaign Reporting and Advertising Measurement

Understanding what happened after an advertising campaign is important.

FOX 5 DC provides reporting based on the advertising products used in a campaign.

Depending on the platform, reporting may include information such as:

• Impressions delivered
• Campaign reach
• Geographic delivery
• Video completion
• Website visits
• Conversions
• Audience delivery
• Placement information
• Other campaign performance indicators

Certain campaigns may also qualify for additional attribution or location-based measurement.

Available reporting and measurement capabilities vary by product and campaign.

Our team can explain what measurement options are available before a campaign begins so businesses understand how performance will be evaluated.

One Local Team. A Complete Washington, DC Advertising Strategy.

Consumers no longer watch video in only one place.

One person may watch FOX 5 DC news on television in the morning, browse FOX5DC.com during the day, stream entertainment at night and watch live sports on the weekend.

That fragmentation can make media buying complicated.

FOX 5 DC gives businesses the ability to coordinate advertising across multiple viewing environments with help from one local team.

We can build campaigns that combine:

• Broadcast television
• Connected TV
• Streaming video
• FOX Local
• Tubi
• Live sports
• FOX5DC.com
• FOX 5 app advertising
• Social media
• Sponsored content
• Community sponsorships

The result is an advertising plan designed around your audience and business objective rather than around a single platform.

Frequently Asked Questions About Advertising in Washington, DC

Can FOX 5 DC help my business advertise beyond broadcast television?

Yes. FOX 5 DC offers advertising opportunities across broadcast television, connected TV, streaming, FOX Local, Tubi, sports, FOX5DC.com, the FOX 5 app, social media, sponsored content and local sponsorships.

The available mix can be customized around your audience, geography, objectives and budget.

What is connected TV advertising?

Connected TV, often called CTV, is advertising shown within streaming video watched on internet-connected televisions and devices.

This can include smart TVs and streaming devices such as Roku, Apple TV and Amazon Fire TV.

Connected TV combines the sight, sound and motion of a television commercial with targeting capabilities that may include geography, demographics, interests and other audience characteristics.

Can I target specific ZIP codes in Washington, DC, Maryland or Northern Virginia?

Depending on the advertising product, yes.

Connected TV and certain digital campaigns can be targeted geographically, including by ZIP code, county, metro area, state or other available geographic definitions.

The FOX 5 DC team can help determine the appropriate geographic targeting for your business.

Can I advertise only in Northern Virginia?

Depending on the campaign and platform, advertising can be geographically focused on Northern Virginia or selected counties and ZIP codes rather than the entire Washington market.

Available targeting should be confirmed during campaign planning.

Can I target customers in Maryland?

Yes. Depending on the product, FOX 5 DC advertising campaigns can reach consumers in Maryland as part of a broader Washington-area campaign or through more targeted geographic advertising.

Can small businesses advertise on FOX 5 DC?

Yes.

Advertising plans can be built for businesses of different sizes.

The appropriate budget and media mix will depend on factors such as campaign goals, geography, audience, timing, programming and the number of platforms included.

How much does television advertising cost in Washington, DC?

There is no single price for television advertising.

Cost can vary based on factors such as:

• Programming
• Time of day
• Campaign length
• Number of commercials
• Audience size
• Sports or special events
• Seasonality
• Available inventory

The FOX 5 DC advertising team can build a plan based on your objectives and available budget.

How much does connected TV advertising cost?

Connected TV campaign costs depend on the audience, geography, inventory, campaign length, targeting and number of impressions purchased.

A campaign focused on selected ZIP codes may have different requirements from a campaign designed to reach the entire Washington metropolitan area.

Contact FOX 5 DC for a customized recommendation.

What is the difference between broadcast TV and connected TV advertising?

Broadcast TV delivers commercials within traditional television programming and is often used to generate broad local reach.

Connected TV advertising delivers commercials within streaming content and can provide more precise audience and geographic targeting.

Many advertisers use both.

Broadcast television can build broad market awareness while connected TV helps extend reach to streaming audiences or focus delivery on particular customer groups.

Can FOX 5 DC help me reach cord-cutters?

Yes.

FOX Local, FLX, Tubi and other streaming opportunities can help businesses reach consumers who watch video through connected televisions and streaming platforms instead of, or in addition to, traditional cable television.

Can I advertise on Tubi through FOX 5 DC?

Eligible advertisers may be able to access Tubi inventory through FOX advertising solutions.

Your FOX 5 DC representative can explain available targeting, inventory and campaign requirements.

Can my business advertise during sports?

Yes, depending on current inventory, programming rights and availability.

FOX 5 DC and FOX advertising solutions may offer opportunities around live professional and college sports across broadcast and streaming environments.

Because sports programming changes throughout the year, advertisers should contact FOX 5 DC for current opportunities.

How long should my TV or streaming commercial be?

Common video advertising lengths include 15 and 30 seconds, although available formats depend on the platform and inventory.

The right length depends on your message, creative and campaign goals.

The FOX 5 DC team can help determine which formats are appropriate for your campaign.

Can I use the same commercial on television and streaming?

In many cases, the same core creative can be used across broadcast television and eligible streaming platforms, provided it meets the technical and creative requirements for each placement.

A coordinated campaign can help maintain a consistent message while reaching viewers across different screens.

Can FOX 5 DC help measure advertising results?

Yes.

Depending on the advertising products used, available reporting may include campaign delivery, impressions, audience reach, website activity, conversions and other performance indicators.

Additional attribution options may be available for certain campaigns.

How quickly can an advertising campaign launch?

Launch timing depends on the advertising products selected, inventory availability, targeting, campaign complexity and whether advertising creative is already complete.

The FOX 5 DC team can provide a timeline after reviewing your campaign requirements.

Can advertising agencies work with FOX 5 DC?

Yes.

FOX 5 DC can work with businesses directly as well as advertising agencies planning campaigns for clients in the Washington, DC market.

Advertise With FOX 5 DC

If you are looking for TV advertising, connected TV advertising, streaming advertising, sports advertising or digital advertising in Washington, DC, FOX 5 DC can help.

Our local team can build an advertising plan designed around your business, audience, geographic market and marketing goals:

Contact:

Brian Quinn
VP, Sales FOX 5 DC Advertising
Brian.Quinn2@fox.com

Contact us to discuss your business, target audience, advertising goals and the opportunities available across FOX 5 DC television, streaming, sports, digital and social platforms.

Request a customized Washington, DC advertising plan today.